Crafting digital success.

One story at a time.

Marketing Strategy

Digital marketing campaigns encompass comprehensive strategies to achieve specific objectives online. It involves defining marketing goals, understanding and targeting the audience, conducting market research, optimizing the website for SEO and user experience, utilizing various channels such as social media, email marketing, and PPC advertising, creating valuable content, monitoring and analyzing performance with tools like Google Analytics, and optimizing for conversions through A/B testing and automation. The precise components are each tailored to the campaign's goals and resources while keeping up with evolving industry trends.

Check out some of the case studies below for examples of marketing campaigns I’ve strategized. These are just a sample - more can be provided upon request.

Healthcare
E-commerce
Public Health
Non-Profit

Research & Content Strategy

In today's data-driven marketing landscape, it's paramount for a marketing leader to possess a strong grasp of data analytics, conduct their own research, and communicate findings effectively. Understanding data allows them to make informed decisions, optimize strategies, and precisely track campaign performance. Conducting independent research enables them to stay ahead of industry trends, competitors, and customer preferences. Moreover, the ability to articulate and write about data insights in an informed manner not only fosters better collaboration within the marketing team but also empowers them to present persuasive, data-backed arguments that drive business growth and innovation. Take a look at one of my recent research pieces on AI content and the impact it will have on SEO.

Awards & Recognitions

  • American Advertising Awards, 2020

  • Pinnacle Awards, 2017

  • US Social Media Awards, 2020

    Best Use of Social Media: Entertainment and Sport

    Best Charity/Non-Profit Social Media Campaign

  • Global Search Awards, 2020

  • SEMPO Global Awards, 2019

  • Silver medal, 2022

  • Gold Medal, 2022

  • Top 15 Most Influential Educators in Digital Marketing, 2015

    Top 20 Digital Strategist, Digital Strategy Institute, 2020

  • Knoxville Business Journal, 2017