Courtney
Herda
Data-driven, digitally savvy marketing leader with 17 years of experience elevating brands and crafting ROI-driven profits
MEET COURTNEYI am a marketing leader with over 17 years of marketing experience. My passion lies in observing and understanding the intricacies of online human interaction. My approach is characterized by a relentless commitment to crafting innovative strategies that seamlessly integrate the search process, enhance user experiences, and boost customer engagement, all with the ultimate goal of driving business growth and maximizing profitability.
“Courtney stands as the most exceptional leader I've had the privilege to work under during my career. Her leadership style is a beacon of inspiration, cultivating excellence through motivation rather than coercion. She personifies the embodiment of positive reinforcement, coupled with an innate ability to adeptly resolve challenges.”
Nusrat Roomi
PPC Specialist, SiteCare
PHILOSOPHYMarketing is the art of creating value, not just promoting products. It's about understanding the needs and desires of your audience and then delivering solutions that genuinely improve their lives. It's not just about selling but building relationships based on trust, authenticity, and transparency. Every marketing campaign should be a two-way street, where we listen as much as we speak. Data and analytics are our compass, guiding us to make informed decisions, but empathy and creativity are our fuel, driving us to connect on a human level.
Every message should be a story, every product a solution, and every customer an individual.
Courtney shows a strong ability to take command of a project or situation. She is forward-thinking in planning ideas and activities related to the big picture and is seen by others as a mover and shaker and one who loves to compete with the best. She can motivate others on the team, instill a higher sense of urgency, and get the project done on time and on budget.
DISC Profile Highlights