Curriculum Vitae

PROFESSIONAL EXPERIENCE

SiteCare
Director of Digital Marketing
2022 - Present

  • Leveraged data-driven insights, analytics, and emerging trends to optimize digital channels, enhance brand presence, and exceed performance KPIs for clients and internal brand initiatives

  • Directed a global marketing team of subject-matter experts in SEO, PPC, email marketing, and social media marketing at a WordPress support and digital marketing agency for over 40 client accounts

  • Created a custom PPC strategy that drove PPC conversion rates up 1500% and costs per conversion down more than 77%. Client terminations were at an all-time low, and client satisfaction scores were 100%.

  • Established a client reporting system that saved over 60 hours of team labor each month and dramatically improved morale. Spearheaded client SEO campaigns that increased organic traffic by an average of 336% within 12 months.

Smarter Searches
Founder & CEO
2012 - 2022

  • Built and scaled the full-service digital marketing agency and developed systems for multi-channel marketing strategies in paid, earned, and owned media, driving results for a diverse portfolio of clients across various industries.

  • Led, inspired, and coached a high-performing team of full-time marketing employees to provide demonstrable ROI and create award-winning campaigns for clients, driving consistent year-over-year growth for the agency with services like SEO, PPC, website design, hosting, social media, and email.

University of Tennessee, Knoxville | Haslam School of Business
Adjunct Professor of Marketing
2018 - Present

  • Conceptualized and designed the "Digital Marketing Strategy" course and taught multiple sections.

  • Built revised curriculum for marketing requirement "Consumer Behavior" and taught multiple sections.

  • Leveraged cutting-edge teaching technologies, including Canvas, Proctorio, Blackboard, and Zoom, to deliver course content, assessments, and communications.

  • Highlights from students: - "kept us engaged," "class was very organized," "she was up-to-date, and the material was relevant."

Scripps/EW Scripps/Scripps SEM
Search Engine Marketing Manager
2007 - 2012

  • Actively built, managed, and optimized over 400 local and national PPC accounts for clients advertising with the Scripps SEM agency, a Google Premier SMB Partnership member on Google Ads and Facebook Ads.

  • Optimized and monitored account performance, lowering cost per click, increasing position and click-through rate, and improving revenue results. Established industry-specific databases of negative keywords.

  • Created and implemented nationwide training systems through company-wide presentations and training calls for sales and account management teams to improve sales, retention, and product knowledge for product and account specialists.

The Lampo Group/The Dave Ramsey Show
Financial Peace University Web Marketer
2006 - 2007

  • Designed and optimized PPC campaigns, accelerating PPC leads by more than 550%.

  • Optimized web presence with SEO techniques, improving overall Alexa traffic score.

  • Wrote, edited, and redesigned website content; composed and edited e-newsletters and promotional emails for up to 300,000 subscribers.

EDUCATIONAL EXPERIENCE

UNIVERSITY OF TENNESSEE, KNOXVILLE
M.A. Program 2005-2006
French
Focus - Literary theory and cinematic adaptation

VANDERBILT UNIVERSITY

B.A. European Studies 2002-2005
Interdisciplinary focus: International Political Economy Minor in Economics and French
Dean's List, cum laude

ADDITIONAL SKILLS & CERTIFICATIONS

Certifications: Google Ads Search, Display, Shopping, Video; Google Analytics, GA4; HubSpot Social Media, HubSpot Content Marketing; BingAds Accreditation; Hootsuite Certification; SpyFu SEO Certification

Platforms of Significant Experience:

  • Ad Management: Google Ads, BingAds, Facebook Ads, Facebook Business Manager, FB/IG Insights, Pinterest Ads, Twitter Ads, TikTok Ads, LinkedIn Ads, YouTube Ads, Google Ads Editor

  • Measurement/SEO: Wordstream, Semrush, Ahrefs, Moz, Screaming Frog, Raven, SpyFu, Marin, Hootsuite, Sprout, Databox, CallRail

  • Email: Mailchimp, Constant Contact, Emma, ActiveCampaign, Campaign Monitor

  • Productivity: Canva, HubSpot, Zoho, SalesForce, IFTTT, Asana, Google Tag Manager, Search Console, Zoom, GSuite, Slack, Adobe Suite, Basecamp, Monday, Canvas, Proctorio, Zapier, 15Five, ClickUp

  • Hosting and Domains: WPEngine, GoDaddy, Bluehost, Network Solutions

  • CMS: WordPress, Shopify, BigCommerce, Joomla, Squarespace, Wix, Weebly

Additional Training:

  • Disney Institute - Disney's Approach to Leadership Excellence, 2020; Disney's Approach to Employee Engagement, 2022

  • Inc. Startup Accelerator, 2016

  • Cornell University: Internet Media Law, Developing a Social Media Voice, Social Media Impact; 2014

  • Proficient in HTML and CSS

  • Fluent In French; Intermediate proficiency in Italian and Spanish

ACCOLADES AND AWARDS

  • American Advertising Awards, Hall of Fame, 2020

  • Pinnacle Awards, Young Entrepreneur of the Year, 2017

  • 40 Under 40, Knoxville Business Journal, 2017

  • Big Wig Awards: Best Digital Strategist, Best Adjunct Faculty, Best SEO/SEM Specialist - AAF Knoxville, 2015-2019

  • Top 20 Digital Strategists 2020, Digital Strategy Inst.

  • Top 20 Digital Marketing Strategists for 2015 and Top 15 Most Influential Educators In Digital Marketing for 2015, Online Marketing Institute

  • 25 Experts to Meet at Pubcon 2015, Forbes

  • Aster Award - Gold, 2022

  • US Social Media Awards 2020:

  • Best Social Media Campaign Finalist

    • Best Use of Social Media: Entertainment & Sport Best Charity/Non-Profit Social Media Campaign

  • Global Search Award Shortlist 2020: Best Use of SEO - Healthcare Best Use of PPC - Healthcare

  • SEMPO Global Award - Best SEO Campaign Finalist Healthcare Ad Awards - Silver 2022

VOLUNTEER WORK

A STEP AHEAD - EAST TENNESSEE

Board of Directors 2017 - 2022

Vanderbilt CORPS

Alumni Interviewer 2014 - Present

UNITED WAY, GREATER KNOXVILLE

Education Investment Committee 2018 - 2020