Healthcare Digital Strategy
When an urgent care approached us looking for exponential growth, we devised a cross-channel strategy that allowed us to dramatically increase PPC performance, outrank the competition with SEO strategy, and design an award-winning website for First Care and all of their locations. This set them up for astronomical growth during COVID, ultimately allowing them to be acquired by a much larger competitor.
At a Glance
Services:
Search Engine Optimization
Google Ads
Website Design
Results:
Users from organic sessions increased by 2769%
Organic sessions increased by 3118%
Domain Authority increased by 19
Ranked keywords increased by 11,844
Conversion rate increased 843%
The Client
First Care Clinics is a chain of 18 urgent care facilities in both Kentucky and Indiana (and they’re growing!). First Care is committed to transforming how patients experience healthcare and dedicate themselves to providing affordable, efficient, and superior care to all of their patients.
The Objective
First Care needed an agency that could manage their digital strategy for all 18 of their locations. A top-tier urgent care provider demands a marketing strategy that brings their clinics to top-of-mind, builds patient loyalty, and gets in front of patients when they are searching for urgent care nearby. We had to come up with a way to not only make all marketing efforts profitable but also to profoundly demonstrate success and appropriate attribution.
Results
2769%
increase in organic users
3118%
increase in organic sessions
19
domain authority increase
11,844
increase in ranked keywords
Strategy
Because patients are searching for high-quality urgent care services in the moment, we knew that Google Ads would be a great option for First Care. Through analyzing various data, we have been able to adjust and optimize their account and campaigns to achieve a conversion rate of nearly 30%, decrease the cost/conversion by 89%, and have even achieved sustained ROI as high as 18:1.
Through a strong SEO strategy, we have been able to put First Care at the #1 organic position on Google SERPs in every market they serve for their primary search term. Not only does First Care display in the #1 organic search position, but they also rank in the organic Maps listing or display Google My Business information for each market in the #1 position as well.