Cross-Channel Digital Strategy
for E-comm Subscription Service
Cross-channel strategies that yielded unprecedented results on a series of national e- commerce campaigns for a retail subscription box brand.
At a Glance
Services:
Search Engine Optimization
Social Media Ads
Google Ads
Results:
Total sessions on the site increased by 11.57%.
Sessions per user increased by 13.20%.
Page views increased by 66.98%.
Bounce rate dropped by 5.15%.
Average session duration jumped from 1:25 minutes to 2:05 minutes
The Client
Bookcase.Club was a monthly book subscription where subscribers choose their favorite genre of books and then receive two books to their doorstep every month. BookCase caters to various genres and even has a variety of children’s subscriptions.
The Objective
While 84% of their customers were millennial women, their website conveyed a more masculine energy that didn’t cater to their main customer base. They needed new collateral and more conversational messaging. A cross-channel approach that used Facebook Ads, Google Ads, and SEO helped maximize our efforts and bring success to the brand.
Results
48.19%
increase in session duration
66.98%
increase in page views
1.1 M
Facebook Ads reach
7.61%
click-through rate
183% higher than the national average for e-commerce
7.61%
conversion rate
50% higher than the national average for e-commerce
Strategy
We managed Bookcase.Club’s social media presence, including their paid social advertising via Facebook. In one year, our average click-through rate on Facebook ads was 1.89% (industry average is 1.59%) and the CPC for the year was $0.41 (industry average is $0.70). We reached over 1.1 million people with higher CTR and lower CPC than the industry averages.
Bookcase.Club needed a team to take over their Google Ads account and bring results. Through our time of running their Google ads, we saw great CTR and conversion rates for both search and display campaigns, numbers that exceed e- commerce averages nationally.