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Powerful Speaking Engagements


Courtney Herda, founder and CEO of Smarter Searches, is an expert in digital marketing, having spent the last decade working on SEO, PPC, social, and converged media campaigns for clients of all sizes at the agency level and in-house. Her knowledge of search engine strategies, pay per click optimization and auditing, and website user experience have made her a frequent speaker at conferences like ClickZ Live and Search Engine Strategies, and is a contributor to Marketing Profs and the Online Marketing Institute. She was recently named a Top 20 Digital Marketing Strategist for 2015 by the Online Marketing Institute.


Speaking Topics

Previous Speaking Topics


  • Emerging Technologies: Wearables and Mobile and the Impact on Marketing
  • Web Analytics in a Data Driven World
  • Analytics is Like Sex in High School…
  • Post-Modern Analytics
  • Sorting Out Your Content Marketing Strategy
  • PPC Auditing Frameworks
  • Converged Media: The New Standard
  • How to Implement a Winning PPC Auditing Framework
  • Beyond a Pretty Website – SEO that Works
  • Creating Winning PPC Ad Copy
  • Digital Strategy for Small Business
  • Implementing a Converged Media Strategy
  • Creative Approaches to PPC Advertising
  • Landing Page Optimization


Interested in having Courtney speak or keynote at your next event? Fill out this form with your information and a member of our team will reach out as soon as possible.

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