About Me
My StoryI am a seasoned marketing executive with 17 years of experience in driving success through growth marketing and demand-generation strategies. I thrive on the challenge of identifying solutions that lead to lasting success.
My specialization lies in crafting, implementing, and measuring multi-platform marketing strategies that optimize results. I am adept at overseeing marketing talent, nurturing their growth, and aligning their efforts with the overarching goals of the organization. In addition, I have a strong background in budget planning, particularly in managing multi-million dollar budgets to ensure maximum ROI.
Take a look at a few of my recent projects and research topics to learn more.
My expertise spans various industries, including healthcare, non-profit, higher education, SaaS, and e-commerce. I have a proven track record in creating and executing comprehensive marketing strategies that fuel growth and generate demand in both the B2B and B2C sectors.
One of my key strengths is my ability to analyze KPIs to gauge the effectiveness of marketing initiatives and make data-driven adjustments for continuous improvement. This analytical approach has been pivotal in my success.